I'm not sure if there's a convention-wide effort here, but at least two local Baptist churches have latched onto a NASCAR theme for their latests evangelism efforts.
Since Jan. 12, Brookwood Baptist's pastor the Rev. Mark Sutton has been leading a sermon series titled, "Speed." With sermon titles such as "The Race," "Pit Crew," and "The Crash," he uses the analogy to talk about living a Christian life with good friends and how to change your life when its gone off track. Apparently, the sanctuary is also decorated with NASCAR memorobilia. The series continues through Feb. 17.
And this weekend, Ellerbe Road Baptist Church is hosting "Speed Sunday," a "Sunday with a strategy" to reach out to unbelieving NASCAR fans. A car show will begin the morning during the normal Sunday School hour, and NASCAR Champion Lake Speed will speak. They aren't having a formal srvice but a "gathering" so Speed can share his story, people can ask questions and the gospel can be presented.
I'm intrgued by how the strategy works for them. I guess I assumed -- wrongly? -- that most NASCAR fans were already Christian, since the sport originated just up the road from the Rev. Billy Graham's hometown. But You certainly can't deny the popularity of NASCAR, so maybe it will attract some attention.
What do you think about using something like NASCAR to spread the gospel?