Monday, March 10, 2008

Lent and Greek marketing

Just as most Christians are counting the days until their Lenten sacrifices end, the Greek Orthodox begin Great Lent today.

And these folks don't play when it comes to fasting and prayer for the season. The churches will add at least two special prayer services during the week, and they basically adopt a vegan diet (so no meat or dairy products) for 40 days.

For that reason, it's all the more impressive that the women of the Ladies Philoptochos Society (which serves the poor) of St. George Greek Orthodox Church are hosting a bake sale on March 20 -- Holy Thursday for Western Christians. Sweet breads, cookies and baklava will all be available. If I were them it would all be too tempting, but I'm sure there's a better market for their wares during Western Holy Week.

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